FEB
9
Brandweek,
February 9, 2009 —
Late last week, Kellogg announced it was dropping Olympian Michael Phelps. His team suspended him and law enforcement officials were considering pressing charges. This all transpired after a photo of the swimmer, indulging in a bong hit, surfaced in the U.K.'s News of the World.
Phelps, once one of the most highly sought after spokespeople in the world, was believed to have an earning potential of up to $100 million. Now all of that, much like Cheech and Chong, is up in smoke.
Some of the companies that have already inked contracts with Phelps, like Omega watches and Speedo swimwear, rallied around the record-setting gold medalist. However, following the statement that "Michael's most recent behavior is not consistent with the image of Kellogg," it... continue reading
Categories:
AUG
2008
Kellogg Signs Swimmer Before Big G's Traditional Unveiling
Advertising Age,
August 28, 2008 —
In a PR masterstroke, Kellogg Co. managed to spoil an every-four-year tradition for General Mills — the unveiling of Olympians to grace the Wheaties box. By the time Big G made its big announcement today, Kellogg had already one-upped the news by revealing that it signed the biggest of them all, Michael Phelps
APR
2008
Banner-Ad Campaign Based on Cost per Interaction
Advertising Age,
April 21, 2008 —
At a time when marketers are increasingly relying on engagement as a key metric of the success of an online ad campaign, Publicis Groupe media agency Starcom has brokered an online display-media deal based on cost per interaction rather than the more traditional metric of cost per exposure.
FEB
2008
Brewers Deny CSPI's Accusations of 'Deceptive' Marketing
Advertising Age,
February 29, 2008 —
WASHINGTON (AdAge.com) — The Center for Science in the Public Interest is threatening to sue Anheuser-Busch and Miller Brewing Co. in state court unless they cease "unfairly" marketing "adulterated" alcoholic energy drinks.
