Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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APR 30

Kraft, Kellogg Beat Analyst Expectations†

Despite Quarterly Earnings Tumble, Marketers Stick With Upping Ad Spending

Advertising Age, April 30, 2008 — In the face of rising commodity costs and cautious consumers, most brand-name food manufacturers are continuing to increase marketing investment. Kraft and Kellogg, which both reported earnings this morning, credited advertising and marketing with the strength of the companies' respective brand portfolios. Both marketers saw profits drop and simultaneously beat analyst expectations.

Categories: Marketing Strategy, Marketing Effectiveness
Tags: Kellogg, Kraft, Marketing Spending
Comments: none yet — add yours
NOV 2006

Kellogg Positions Special K as Megabrand†

Extends $500 Million Business Into Protein Bars and Waters

Advertising Age, November 7, 2006 — In hot pursuit of the next megabrand, Special K is slapping its scarlet letter on everything from water to watches

Category: Brand Strategy
Tags: Kellogg, Special K, Growth
Comments: none yet — add yours

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