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Advertising Age, February 25, 2009 — What can more damage your reputation — recalling peanut butter products due to possible salmonella contamination or firing a bong-smoking Michael Phelps? According to a little-known online "social evaluation" community, Kellogg took a much bigger hit for the latter.
Advertising Age, November 13, 2008 — Kellogg Co. has hired Pure Visibility, an internet marketing firm out of Ann Arbor, Mich., to apply Google Analytics to its websites. The package-food company has emphasized that digital will be a bigger piece of its advertising strategy in 2009.
Advertising Age, September 4, 2008 — The digital divide is narrowing for Kellogg Co., which today said its return on online investment for the Special K brand has surpassed that of broadcast TV over the past 18 months.
"It's still relatively early in our learning," Mark Baynes, chief marketing officer at the Battle Creek, Mich., company told the Lehman Bros. Back to School Consumer Conference during a discussion on how Kellogg is trying to increase advertising and marketing efficacy. "But analysis of the Special K initiative of the last 18 months showed digital media exceeding that of broadcast ROI."
Advertising Age, April 30, 2008 — In the face of rising commodity costs and cautious consumers, most brand-name food manufacturers are continuing to increase marketing investment. Kraft and Kellogg, which both reported earnings this morning, credited advertising and marketing with the strength of the companies' respective brand portfolios. Both marketers saw profits drop and simultaneously beat analyst expectations.
Advertising Age, November 7, 2006 — In hot pursuit of the next megabrand, Special K is slapping its scarlet letter on everything from water to watches
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