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JUL 2007

Selling Style From Sinks to Counters†

Martha Stewart, KB Home Lure Buyers Despite Slump

Wall Street Journal, July 11, 2007 — All across the country, home builders are gasping for air as sales plunge, inventories rise and profits disappear. But in one small corner of the housing market, the sales picture is a little brighter: There is steady demand for houses designed in part by Martha Stewart and built by Los Angeles-based KB Home.

Category: Brand Strategy
Tags: K-B Homes, Martha, Celebrity Endorser, Partnership Branding
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