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Articles tagged with JetBlue:

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OCT 5

At JetBlue, Growing Up Is Hard to Do

New York Times, October 5, 2008 — JETBLUE AIRWAYS was the darling of the airline industry until Valentine’s Day, 2007. And life for the carrier hasn’t been the same since.

On what is now known within the company as “2/14,” a winter storm paralyzed flights at New York City’s airports. Hit hardest was John F. Kennedy International, where JetBlue, which got its start in 2000, has its busiest hub. Its planes were snowbound at gates or stuck on runways, trapping some passengers.

The 2/14 fiasco set off a crisis — emotional, cultural and financial — that few start-ups might have survived.

Category: Brand Strategy
Tags: JetBlue, Revitalization
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JAN 29

From Ads to Value Add

By Jill Steele, January 29, 2008 — It’s the time of year when pundits make predictions. One that caught my eye comes from Geoff Ramsey, CEO of eMarketer. He sees the interruption-disruption ad model, where consumers accept advertising as a necessary evil in exchange for free content, dying off because of the Internet, social media and the DVR.

The prediction isn’t particularly surprising: almost everyone agrees this is the way we’re trending. What’s intriguing is his suggestion that marketers must turn advertising into content,... continue reading

Category: New Media Marketing
Tags: JetBlue, Sony, Unilever, Widgets, word of mouth
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