Articles tagged with Jeep:
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FEB
3
Will Sell Them Together at Dealerships, Create More Ads Showing All Three
Advertising Age,
February 3, 2009 —
DETROIT (AdAge.com) — At a reporters' roundtable in Detroit today, Chrysler Vice Chairman-President Jim Press said the auto industry has too many brands — before saying Chrysler, rated by auto experts as the weakest of Detroit's carmakers, won't trim any of its three. Instead, he said, the automaker's solution to the problem of too many car brands is to bring Dodge, Jeep and Chrysler under one umbrella for sale at its dealerships.
APR
2007
Marketers are trying out new media with small but effective campaigns
Brandweek,
April 2, 2007 —
Even highly experienced marketers can be daunted by the current menu of new media options. The glossary of industry terms alone is a hefty course of alphabet soup. There are blogs, vlogs, podcasts, V-casts, WAP sites and RSS feeds. There is user-generated content, open-sourced branding, crowd-sourced branding, mobile marketing, social networking sites, virtual communities. Choosing a media plan and creating a strategy starts to feel like spinning a roulette wheel.
JAN
2007
Cellphones and other mobile devices are the latest frontier for eager brand marketers. But will users really listen, or just hang up?
Brandweek,
January 8, 2007 —
It's a grey winter day for train commuters on the Northeast Corridor. Crammed into his seat on his way into Manhattan, a businessman uses his cell phone to log onto Weather.com just to see if there's some sunshine on the way.
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