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Wall Street Journal, November 11, 2008 — Nike Inc. said it has entered a deal with retailer J.C. Penney Co. to sell a new line of shoes from its Converse brand, a move that will puts the maker of high-end sportswear more deeply into the budget retail market.
Wall Street Journal, October 7, 2008 — Shortly after taking command of Home Depot Inc. in early 2007, Frank Blake found a pyramid of riding lawn mowers outside a store in Arizona, where lush lawns are uncommon. It turned out the store had sold only one such mower in two years. Then, he learned that the retailer was chronically short of Makita power tools on the West Coast, where they sell particularly well.
Mr. Blake ordered changes in Home Depot's purchasing system, which had favored national uniformity at the expense of local customer preferences... The shift in Home Depot's buying patterns highlights a tricky problem for national retailers: balancing local demand with national efficiency. In Home Depot's case, the new, more targeted buying has helped lower merchandise costs by reducing... continue reading
New York Times, August 14, 2008 — Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband have both quit their regular jobs.
Wall Street Journal, June 24, 2008 — J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company's ad agency, Saatchi & Saatchi.
The purported ad, which surfaced on the Internet after winning a prestigious international advertising award at Cannes this past weekend, shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs.
BusinessWeek, May 7, 2007 — Which brick-and-mortar retailer attracts the most shoppers to its Internet store? The answer may surprise you: J.C. Penney Corp. (JCP ), the century-old, moderate-priced department store chain so troubled six years ago that many were predicting its imminent demise.
Financial Times, March 20, 2007 — JC Penney is one of the grand names of US retailing, tracing its history back to 1902 when James Cash Penney opened its first store in Kemmerer, Wyoming. But as the 20th century was winding down, it looked a little as if JC Penney might go the same way. In 1999, together with other retailing stalwarts, its stores were facing the rising challenge of Wal-Mart and Target, the mass discounters.
Brandweek, February 26, 2007 — When one big retailer acquires another big retailer, replacing the name over the front doors in locations across the country, maybe it's big news for employees and shareholders, but you can't expect dancing in the streets. Yet, if that retailer is Macy's parent Federated Department Stores, which absorbed 400 May Co. stores, maybe you actually can.
Wall Street Journal, February 13, 2007 — J.C. Penney Co. today will unveil a new marketing campaign centered around the slogan "Every Day Matters," the latest step in its long-running push to update its image to reflect more stylish offerings.
DMNews, February 2, 2007 — The inevitable death of companies that do not evolve was the rallying cry of J.C. Penney chairman/CEO Mike Ullman, yesterday’s morning keynote speaker at Shop.org’s FirstLook conference.
Inside 1to1, June 26, 2006 — With sales revenue gains measured in the single digits for most companies, consumer packaged goods is truly an industry where customers are scarce and valuable resources. However, companies on both the supply and retail side are using business intelligence at more aggressive levels than ever before.
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