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JAN 2005

Luxury Market: Trying to hit a moving target

Knowledge@Wharton, January 1, 2005 — As the notion of luxury changes, marketers of high-end products are wrestling with the challenge of maintaining brand exclusivity while reaping higher sales, according to executives who spoke on a panel titled, "The New Luxury: Balancing Volume vs. Elite" during Wharton's Marketing Conference.

Category: Marketing Strategy
Tags: Jaquar, Loreal, Brand Identity & Positioning, Product Placement
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