Justifying $5 Smoothies: It’s the Juice

New York Times, July 14, 2007 — It is summertime, and the lines are usually long at Jamba Juice, a retailer of blended-to-order fruit smoothies. The company’s California-based parent, Jamba Inc., is growing quickly, especially after it fortified its capital structure through its merger with the Services Acquisition Corporation late last year.

A Smoothie You Can Chew On

To appeal to diners as well as drinkers, Jamba Juice is adding heft to its concoctions

BusinessWeek, June 11, 2007 — known for staples including Banana Berry and Strawberries Wild, Jamba is busy bulking up its menu as part of its bid to become the Starbucks (SBUX ) of the smoothie