NOV
2008
YouGovPolimetrix places AIG at bottom of insurance heap
Adweek,
November 4, 2008 —
A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.
OCT
2007
By sticking to its homespun, down-home story, the Tennessee sour mash whiskey has increased sales at home and abroad
BusinessWeek,
October 10, 2007 —
For Pok Rui Bin, 29, drinking Jack Daniel's Old No. 7 after 12-hour workdays in Beijing means mixing it with green tea. The advertising copywriter's cocktail of choice is just one of many regional recipes that Global Managing Director Mike Keyes is getting used to now that his brand is available in 135 countries. What appeals to Pok about the Tennessee whiskey, he says, is the smooth smoky flavor, "and how it's hand-crafted and all comes from this one special place…I love that American West stuff."
