Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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JUN 26

“Blockbuster” of an innovation is anything but…

By Eloy Trevino, June 26, 2008 — In a not too distant past, Blockbuster was on the forefront of a convenience revolution — the transition to convenient, in-home entertainment. As consumers built in-home theater systems that rivaled movie theater quality, Blockbuster offered them “convenience” by launching “always in stock” for the hottest DVD rentals. Blockbuster expanded their footprint with highly convenient locations, and was seemingly on a roll.

However, two innovations changed the industry: (1) Disruptive technologies... continue reading

Category: Innovation
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OCT 2007

Nokia looking at big picture

Latest acquisition places cellphone ad unit in Boston

Boston Globe, October 18, 2007 — Nokia Corp., the world's dominant cellphone maker, is positioning itself to compete against the likes of MySpace, iTunes, and Google, and is anchoring a key part of its new business in the Back Bay.

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