Articles tagged with iPod:
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FEB
6
By David Aaker
Prophet,
February 6, 2009 —
Sony's three silos thwarted their efforts to create a new category and preempt Apple's iPod. It is likely that a product that combined the energies, resources, and customer insights of the three silos and was improved over time would have been successful and that the iPod opening would not have materialized. (Marketing Daily)
JAN
1
By Jennifer Dominiquini
Prophet,
January 1, 2009 —
While it is tempting to cut resources, slow down product launches, and refocus only on the core, companies that continue their commitment to innovation are more likely to reap great rewards.
DEC
2008
Nine Components That Powerfully Engaging Brands Share With Religion
Advertising Age,
December 8, 2008 —
Having spent years talking with brand fans — from obsessed Harley-Davidson riders to devoted Guinness drinkers to young Hello Kitty admirers (one of whom owns more than 12,000 pieces of Hello Kitty merchandise) — I've been struck by the power brands have over their followers. But can the apparent parallels between brands and religion possibly hold up? Have some brands actually managed to create their own religions by, coincidentally or deliberately, adopting triggers and tactics from the world of religion?
SEP
2006
FORTUNE,
September 18, 2006 —
Ten companies that boosted their fortunes by cutting down on hype and connecting with customersĀ
DEC
2005
BusinessWeek,
December 19, 2005 —
It was a vintage year for innovative leadership, creative ideas, and terrific products
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