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FEB 6

Why Sony Missed the iPod - The Curse of Silos

By David Aaker

Prophet, February 6, 2009 — Sony's three silos thwarted their efforts to create a new category and preempt Apple's iPod. It is likely that a product that combined the energies, resources, and customer insights of the three silos and was improved over time would have been successful and that the iPod opening would not have materialized. (Marketing Daily)

Category: Brand
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JAN 1

Innovation In a Recession: Necessary and All the More Possible

By Jennifer Dominiquini

Prophet, January 1, 2009 — While it is tempting to cut resources, slow down product launches, and refocus only on the core, companies that continue their commitment to innovation are more likely to reap great rewards.

Category: Innovation
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DEC 2008

How Apple, Others Have Cultivated Religious Followings

Nine Components That Powerfully Engaging Brands Share With Religion

Advertising Age, December 8, 2008 — Having spent years talking with brand fans — from obsessed Harley-Davidson riders to devoted Guinness drinkers to young Hello Kitty admirers (one of whom owns more than 12,000 pieces of Hello Kitty merchandise) — I've been struck by the power brands have over their followers. But can the apparent parallels between brands and religion possibly hold up? Have some brands actually managed to create their own religions by, coincidentally or deliberately, adopting triggers and tactics from the world of religion?

Category: Brand
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SEP 2006

Breakaway BrandsĀ 

FORTUNE, September 18, 2006 — Ten companies that boosted their fortunes by cutting down on hype and connecting with customersĀ 

Category: Brand
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DEC 2005

Best of 2005

BusinessWeek, December 19, 2005 — It was a vintage year for innovative leadership, creative ideas, and terrific products

Categories: Brand, Innovation
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