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MAR 2007

More Than Magazines†

FINALLY: How 'Maxim', 'InStyle' and even 'Better Homes and Gardens' are branching beyond the print product

Advertising Age, March 12, 2007 — Is it just us, or is the "multi" in multiplatform beginning to sound redundant? After an unfortunately long period that saw publishers clutch their visions of magazines as beloved, essentially tactile periodicals — certainly not anything so gauche as "brands" — it has officially gotten pretty hard to find a title whose only platform is paper.

Category: Brand Strategy
Tags: InStyle, Maxim, Growth
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