Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›

Articles tagged with Ikea:

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NOV 2007

Marketers, Seize the Opportunity to Help Heal Society's Ills†

Do the Right Thing: Motivate Consumers With Responsible Marketing That Doesn't Exploit Trends

Advertising Age, November 12, 2007 — We should not be afraid of marketing's power. Through effective marketing, we can make a difference. The question is: What kind of a difference do we wish to make?

Category: Marketing Strategy
Tags: GE, Ikea, Safeway, Sustainability
Comments: none yet — add yours
NOV 2005

Ikea: How the Swedish Retailer Became a Global Cult Brand

BusinessWeek, November 14, 2005 — Penguino is a citizen of Ikea World, a state of mind that revolves around contemporary design, low prices, wacky promotions, and an enthusiasm that few institutions in or out of business can muster.

Categories: Brand Strategy, Customer Experience
Tag: Ikea
Comments: none yet — add yours
JAN 2005

Apple edges out google as top brand

Yahoo! News, January 31, 2005 — In the survey of almost 2,000 ad executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year's top spot, but the surprise to many will be Al Jazeera's entry into the top five

Category: Brand Strategy
Tags: Apple, Google, Ikea, Starbucks, Trends
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