Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›

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DEC 2006

Virtual mirror on the real world ONLINE SIMULATION†

Blue-chip companies are using Second Life, the web's immersive universe, to test out business scenarios

Financial Times, December 15, 2006 — Reuben Steiger's far-flung design team sounds like a Fantastic Four of superheroes able to reshape their world in the blink of an eye.

Category: New Media Marketing
Tags: GM, IBM, Second Life, CGM - Consumer Generated Media, Marketing Tactic, Online Marketing, Social Networking
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JUL 2006

Emerging Giants

BusinessWeek, July 31, 2006 — How multinational companies are eclipsing household brand names in US market

Category: Innovation
Tags: Deere, IBM, Sony, Whirlpool, Global
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JAN 2006

Why Math Will Rock Your World

BusinessWeek, January 23, 2006 — The world is moving into a new age of numbers. Partnerships between mathematicians and computer scientists are bulling into whole new domains of business and imposing the efficiencies of math

Category: New Media Marketing
Tags: Google, IBM, Metrics & Measurement, Research
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DEC 2004

Why Chinese Thinkpads seem hip†

Wall Street Journal, December 10, 2004 — Eric S. Raymond has been a loyal user of International Business Machines Corp.'s ThinkPad laptop computers since his Vaio laptop from Sony Corp. fell apart.

Category: Marketing Strategy
Tags: IBM, Global, Partnerships
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