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USA Today, November 14, 2008 — LOS ANGELES — Ron Olsen could have bought a Mercedes-Benz, BMW, Lexus or another Cadillac. Instead, the Boeing retiree decided to part with $40,000 for the new kid in the luxury sedan market — a Hyundai Genesis.
Wall Street Journal, October 27, 2008 — Detroit's Big Three look like they will soon be a Smaller Two. Industry leaders and investors are still absorbing the idea that Chrysler LLC could disappear. A lot of consumers have already moved on.
Chrysler's woes arise from many mistakes, compounded by bad turns of luck. But the company's failure to keep up with rivals on quality is a significant, and underrated, factor in its current crisis.
BusinessWeek, May 21, 2007 — A tense Steve Wilhite paced in a cavernous hall at New York's Jacob Javitz Convention Center on the afternoon of Apr. 4, intently rehearsing his presentation. Hyundai Motor America's chief operating officer was about to introduce the South Korean company's upscale Genesis sedan to the media at the New York International Auto Show. He was worrying over his prepared comments about the $30,000 to $35,000 sedan, which he would soon audaciously compare with both the BMW 5 Series and the Lexus ES350.
MediaPost Publications, May 1, 2007 — REUTERS TODAY LAUNCHED A "VIRTUAL brand channel" for Hyundai Motor America, allowing the automaker's branding for its "Smart" campaign to appear online adjacent to relevant "Smart thinking" stories on Reuters.com in any topic. In a somewhat unusual relationship, Reuters editors worked with company engineers to devise an algorithm that would trigger "smart thinking" stories based on keywords and attributes identified by Hyundai and its agency Carat Fusion/Los Angeles.
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