Articles tagged with Hyatt:
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APR
29
New York Times,
April 29, 2008 —
It is known simply as the X-room. Set up last November at the Courtyard by Marriott in partnership with the University of Delaware in Newark, it is a test guest room. It is equipped with everything from waterproof mattresses to the experimental technology of wireless electricity (no plugs) to a specially designed Nintendo Wii game console for travelers. There is also a digital door display that lets guests see who is in the corridor.
OCT
2007
Prophet,
October 1, 2007 —
In this article, Andrew Pierce argues that the question for most companies is not if they will take action to make their brands environmentally friendly, but when and the extent to which they will do so. He then discusses what it takes to successfully make green work as a business and brand builder.
SEP
2007
Marriott, Starwood Face Confusing Products, Standards In Bids to Make Lodging Environmentally Friendly
Wall Street Journal,
September 11, 2007 —
As director of Element, a brand of environmentally conscious hotels being developed by Starwood Hotels & Resorts World Wide Inc., Nicholas Lakas picks his way across a landscape of so-called green products each time he steps into his office.
Among the items: salt and pepper shakers billed as 100% recyclable; piles of towels and sheets made with organically grown fibers; boxes of organic snacks; and a countertop slab made from recycled materials.
"We get so many products, so many phone calls," Mr. Lakas says. "I have nowhere to put it, and we are always looking at it and evaluating it." He is shopping for environmentally friendly products — from plates and light bulbs to heating and air-conditioning systems — to be used in the first hotel in the... continue reading
AUG
2007
New York Times,
August 5, 2007 —
CAN the selection of a showerhead make or break a hotel brand? Some hotel executives seem to think so.
Starwood is one of several hospitality companies developing hotel brands or rebranding old ones. Since 2005, some 31 brands have been announced, according to PricewaterhouseCoopers, more than at anytime since 1988-89, when 27 were introduced. And with this increased competition, identifying market segments and customer preferences has become essential to creating customer loyalty — which is where the showerhead, among other details, becomes crucial.
APR
2007
Wall Street Journal,
April 12, 2007 —
Seeking to capture the attention of luxury travelers, Global Hyatt Corp. said it will announce today the new Andaz brand of upscale urban hotels planned initially in London, New York and the Los Angeles area. The closely held Chicago-based hotel company hopes Andaz will find a place between its high-end Park Hyatt brand and its Hyatt Regency product.
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