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New York Times, December 2, 2008 — For the Big Three automakers to win over Washington lawmakers in their bid for federal aid, they will have to address a critical question in the business plans they give to Congress on Tuesday. Just how serious are they about shrinking their vast lineups of different brands and models to match the current harsh reality of the market?
BusinessWeek, November 28, 2008 — The Detroit Free Press reported today that General Motors, in its attempt to put forth a workable restructuring plan to keep it from going bankrupt, is looking at killing off three brands—Pontiac, Saab and Hummer.
Everyone knows that GM is over-branded. The problem has long been that the company does not want to have to pay dealers to fold the brands it does not need as it did with Oldsmobile in 2001. State franchise laws prevent a car company from simply ending a brand. Closing down Oldsmobile cost the company around $2 billion.
It’s unclear how GM could avoid paying big money to shutter the three brands.
Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.
Advertising Age, June 9, 2008 — DETROIT (AdAge.com) — Hummer's rapid descent from hot to not is an automotive tale for our times.
As recently as 2006 the truck was still seen by many consumers as a fun — even cool — ride, making regular appearances in Hollywood (notably on HBO's "Entourage") and at big sporting and red-carpet events. It was also a sales success story for owner General Motors. Today it has become an economic, environmental and brand liability for the company — a fact not lost on GM Chairman-CEO Rick Wagoner, who looks like he wants the off-roader off the books
Advertising Age, October 29, 2007 — DETROIT (AdAge.com) — Megan Stooke is a realist.
"Our brand has always been polarizing, and we've always said we are not for everybody," said the marketing director of General Motors Corp.'s Hummer macho SUV line, which has been swept up in almost a perfect storm of volatile gas prices, the war in Iraq and the rise in environmental consciousness.
'HUMMER HEROES': The campaign will show how rescue workers, among others, rely on the vehicle to help them help those in need.
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