NOV
4
YouGovPolimetrix places AIG at bottom of insurance heap
Adweek,
November 4, 2008 —
A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.
JUN
9
Auto Giant Finds Out There's Less Green in Truck Brand Today
Advertising Age,
June 9, 2008 —
DETROIT (AdAge.com) — Hummer's rapid descent from hot to not is an automotive tale for our times.
As recently as 2006 the truck was still seen by many consumers as a fun — even cool — ride, making regular appearances in Hollywood (notably on HBO's "Entourage") and at big sporting and red-carpet events. It was also a sales success story for owner General Motors. Today it has become an economic, environmental and brand liability for the company — a fact not lost on GM Chairman-CEO Rick Wagoner, who looks like he wants the off-roader off the books
OCT
2007
New Campaign Aims to Rescue SUV's Image by Highlighting Its Exploits
Advertising Age,
October 29, 2007 —
DETROIT (AdAge.com) — Megan Stooke is a realist.
"Our brand has always been polarizing, and we've always said we are not for everybody," said the marketing director of General Motors Corp.'s Hummer macho SUV line, which has been swept up in almost a perfect storm of volatile gas prices, the war in Iraq and the rise in environmental consciousness.
'HUMMER HEROES': The campaign will show how rescue workers, among others, rely on the vehicle to help them help those in need.
