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APR 2006

Bedside Manner, An Insurer Tries A New Strategy: Listen to Patients†

Humana Uses Market Research To Reel In Consumers, As Employers Cut Back Facing Off Against Bigger Rivals

Wall Street Journal, April 10, 2006 — Humana Uses Market Research To Reel In Consumers, As Employers Cut Back Facing Off Against Bigger Rivals

Category: Marketing Strategy
Tags: Humana, Metrics & Measurement, Research
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