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New York Times, November 10, 2008 — YouTube is by far the world’s biggest stage for online video. But in some ways Hulu is stealing the show. With critical plaudits and advertising dollars flowing to Hulu, the popular online hub for television shows and feature films, YouTube finds itself in the unanticipated position of playing catch-up.
New York Times, October 29, 2008 — “THUMBS up” and “thumbs down” ratings for commercials. Choose-your-own-advertisement options before shows begin. Interactive games during advertising breaks.
In the last year these online advertising innovations have been popularized by Hulu, the online video Web site that will celebrate its first anniversary on Wednesday. For all that has been written about Hulu’s easy-to-use, aesthetically pleasing interface, the advertising experience is equally important.
In the place of the long commercial pods that TV viewers have become accustomed to, only one ad is shown during each segment break on Hulu. Fewer ads make the ones on the site more memorable, Hulu executives say, allowing the site to charge higher prices for the ad units.
New York Times, April 6, 2008 — LONG ago, in the heyday of broadcast television, when networks did pretty much as they wished, rule No. 1 was this: Viewers shall sit still and obediently watch commercials.
Later, technology gave viewers the option of disregarding the network’s commandments. The arrival of the remote control’s mute button, and then TiVo, did their part to undermine commercials, and so has the more recent rise of YouTube. When viewers seek entertaining videos there, commercial breaks are not part of the picture.
BusinessWeek, March 14, 2008 — It's a sleek-looking, fun-to-use media service—and, no, it isn't from Apple (AAPL). Hulu.com, which launched to the public Mar. 13, is Hollywood's long-awaited entry into free, on-demand Web video. The joint venture between News Corp. (NWS) and General Electric's (GE) NBC Universal division allows users to stream full-length episodes of some 250 television series online, such as NBC's The Office and Fox's 24, as well as films from Warner Bros. and Lionsgate (LGF), and content from major sports leagues.
In addition to heralding a sea change in media distribution—the ambitious project seems to have reconciled two once-vicious competitors, NBC and Fox, into working cooperatively online—the new Hulu is "also a prime example of Gen Y-oriented design,"
Advertising Age, March 12, 2008 — Watching "Family Guy" on online video site Hulu.com isn't like watching it on TV. You can pause the show, even take a break from it and come back to it later. As more consumers look to the web for entertainment they would normally watch on their flat screens, however, Hulu offers a map for how boob-tube advertising might develop.
New York Times, October 29, 2007 — Hulu is the new-media creation of two old-media rivals, NBC, which is owned by General Electric, and Fox, owned by the News Corporation. Since March, when the broadcasters announced their joint effort to bring free, ad-supported television shows to the Web, critics have pounced, predicting the venture would be doomed by diverging agendas, technical challenges and an all-powerful enemy: YouTube.
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