Marketing Factoids

Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›

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MAR 2007

Seeing if Banks Are Any Nicer†

We Find Out if Service is Truly a Top Priority; Free Coffee and Couches

Wall Street Journal, March 29, 2007 — n recent times, several big banks have been claiming that they've rediscovered customer service. In New York City, at least, this is showing up in trivial ways, such as a notable absence of bulletproof glass and greeters saying hello to customers as they walk into local branches. Some are even installing couches and TVs and playing pop music to encourage people to linger and perhaps pick up the pamphlets about banking services that they leave scattered around.

Category: Customer Experience

Tags: Bank of America, Chase, Commerce Bank, HSBC, Washington Mutual

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JAN 2007

Similar Search Results: Google Wins

Global: Bow to Your Google

Brandchannel.com, January 29, 2007 — Google hogged technology headlines and spread its ubiquity (which is a nice way of saying "world dominance") throughout 2006. The dust barely cleared on its US$ 900 million deal with News Corporation to provide service to sites such as MySpace when it purchased video site and workplace time-waster (as well as third-place finisher) YouTube for $1.65 billion.

Category: Brand Strategy

Tags: Apple, Google, Honda, HSBC, Nokia, Samsung, Skype, Sony, Starbucks, Wikipedia, YouTube, Zara, Ranking