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JUN 2

Hilton to Tap Starwood Luxury Team†

Hotel Chain Aims to Bolster Presence In High-End Arena

Wall Street Journal, June 2, 2008 — As part of an ambitious plan to nearly double its luxury properties in the next year and create an upscale boutique hotel brand, Hilton Hotels Corp. has hired two luxury gurus away from competitor Starwood Hotels & Resorts Worldwide Inc.

Hilton is expected to announce Monday the appointment of Ross Klein as global head of luxury and lifestyle brands for Hilton and Amar Lalvani as global head of luxury and lifestyle brand development. The moves are geared toward vaulting Hilton ahead in the luxury category, where it has trailed competitors.

Category: Brand Strategy
Tags: Hilton, Luxury, Portfolio Strategy
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