Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

Articles tagged with High IQ:

You can also browse all brand tags.


JUN 2007

Tiny Apparel Maker Gets Boost by Aligning with Big Firm†

Cabana Life Receives Exclusive Deal; Partner Gets Access to Consumer

Wall Street Journal, June 5, 2007 — Cabana Life LLC, a maker of ultraviolet-protective clothing, is less than two years old, posted revenue of just $250,000 last year and is barely a blip on the New York fashion scene.

Yet the start-up has scored a notable partnership with a $13 billion chemical giant, Huntsman Corp., whose products are included in apparel made by the likes of Polo Ralph Lauren and Patagonia.

Category: Marketing Strategy
Tags: Cabana Life, High IQ, Partnership Branding
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.