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JUN 17

How to Win the Hearts and Minds of Hispanic Customers

Marketing Profs, June 17, 2008 — With the Hispanic population in the US expected to surpass white non-Hispanic inhabitants by2030, marketers are scrambling for ways to tap into growing spending power while generating oyalty to their brands.

The challenge they face is to move beyond simply pushing established products or services.

Success requires a consumer-centric approach that hinges on offerings that are relevant to the target population.

Categories: Brand Strategy, Marketing Strategy
Tags: HGTV, Unilever, ethnic marketing
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