HP's Cultural Revolution

To pick up the pace of innovation, the tech giant is betting on startups and injecting their DNA into its operations

BusinessWeek, November 15, 2007 — At Hewlett-Packard's (HPQ) Page Mill Road complex in Palo Alto, Calif., in the basement beneath the meticulously preserved offices of founders William Hewlett and David Packard, is a cavernous room that has the feel of a chaotic startup. Tables and chairs are strewn about and a giant, makeshift screen takes up an entire wall, even wrapping around a corner.

Design Helps H.P. Profit More on PCs

New York Times, May 16, 2007 — Hewlett-Packard’s effort to transform its personal computers from low-margin commodities into more stylish devices has started to pay off. As shown by the company’s fiscal second-quarter earnings, announced Wednesday afternoon, a new PC strategy has become a major driver of growth. Revenue increased 12.7 percent from the period a year earlier, to $25.5 billion, and the PC division was an important factor.

Road to Digital Dialogue Filled With Potholes†

At iMedia: Marketers Debate Opportunities, Pitfalls of Consumer-Generated Content

Advertising Age, February 7, 2007 — The iMedia Brand Summit in southwest Florida this week focused not on the art of digital marketing but on the art of digital conversation, a timely topic after the Super Bowl aired three consumer-generated ads.

HP Takes a New Tack: Being Cool

New York Times, July 25, 2006 — HP's Viral Marketing Campaign for World Cup