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Prophet, May 1, 2009 — Stories of marketing heroes who transform poorly performing brands never fail to enthrall us. But why do some brand leaders wait until their brands are at the breaking point, and at risk of joining such brands as Radio Shack, 7Up, or the GAP, for which renovation may be too late?
New York Times, March 30, 2009 — anyone who has dreamed of creating his own glossy color magazine dedicated to a hobby like photography or travel, the high cost and hassle of printing has loomed as a big barrier. Traditional printing companies charge thousands of dollars upfront to fire up a press and produce a few hundred copies of a bound magazine.With a new Web service called MagCloud, Hewlett-Packard hopes to make it easier and cheaper to crank out a magazine than running photocopies at the local copy shop.
CNNMoney.com, March 3, 2009 — It is the buzz of the tech world: Cisco Systems may soon try selling servers, those heavy-duty computers that companies use to run critical back-office applications. The prospect of router giant Cisco's entering the already crowded $55-billion-a-year server market is intriguing (imagine if LeBron James decided to try his hand at football) but also has the potential to disappoint. (Remember Michael Jordan's ill-fated effort to play professional baseball?)
Wall Street Journal, December 10, 2008 — A small Boston-area company backed by venture capitalists won a contract from Hewlett-Packard Co. to make batteries that will be sold as so-called green power supplies for laptop computers.
The contract awarded to Boston Power Co. marks a rare inroad for a U.S. company in the rechargeable-battery business for consumer electronics. Japan's Sony Corp., Sanyo Electric Co. and Panasonic Corp. dominate the world-wide market.
Marketing Daily, November 19, 2008 — In a consumer promotion that is being billed as one of the largest not only in video gaming but professional sports, Dr Pepper will kick off its second year as a sponsor of the Major League Gamer (MLG) Web sites by featuring an MLG gaming star player on more than 175 million 20-ounce bottles of the regular and Diet Dr Pepper.
Wall Street Journal, November 10, 2008 — Michael Dell last year promised innovative new consumer products to generate "product lust" and spark his company's turnaround effort. But in the runup to the holiday sales season, Dell Inc. has been slow to deliver on that promise.
CNNMoney.com, October 29, 2008 — In January, Hewlett-Packard will introduce a glossy black mini-laptop at retail for a mere $379. When it does, it will become the first major computer maker this decade (besides Apple, of course) to push a non-Windows PC in stores.
Kevin Frost, general manager of consumer notebooks at HP, was quick to point out that HP’s embrace of Linux shouldn’t be interpreted as a slap at Microsoft; he said he expects the “vast majority” of HP’s mini laptop sales to be the Windows version. “But we frankly view the mini category as one where we have the opportunity to put the focus on the HP brand, not the processor and not the operating system.”
Advertising Age, October 20, 2008 — We are absolutely awash in news and information.... This wash of messages is due, in good part, to the increase in channels of communication, mostly in digital communication. The internet and all manner of things digital have made it almost impossible to escape what's going on in the world, for better or for worse. This has created a host of challenges and opportunities for CMOs and everyone else responsible for the care and feeding of brands. How do you cut through the clutter? How do you take advantage of digital tools and tactics to learn more about consumers and deliver better, more-relevant brand experiences?
This article, an excerpt from a book called "BrandDigital," is about the way marketers built brands in the pre-digital world compared with the... continue reading
New York Times, October 20, 2008 — Attendees of a big annual conference for marketers, held here last week, could have been forgiven for believing they had stumbled into a symposium for scholars of American history in the 1930s.
These are some of the words and phrases heard during the conference, the 98th annual meeting of the Association of National Advertisers: “financial crisis,” “scary,” “foreclosure,” “economic crisis,” “difficult times,” “the chaotic financial markets,” “devastating,” “under siege” and “unprecedented.”
Whether the members of the association — 400 companies that together spend an estimated $100 billion a year on advertising and other forms of marketing — are willing to stick to the spending plans they made “before the globe... continue reading
BusinessWeek, November 15, 2007 — At Hewlett-Packard's (HPQ) Page Mill Road complex in Palo Alto, Calif., in the basement beneath the meticulously preserved offices of founders William Hewlett and David Packard, is a cavernous room that has the feel of a chaotic startup. Tables and chairs are strewn about and a giant, makeshift screen takes up an entire wall, even wrapping around a corner.
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