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NOV 2008

Ads for Respected Brands Hit Racy Sites†

Brandweek, November 4, 2008 — As celebrity slip-ups continue to serve as fodder for a slew of gossip sites and blogs, more mainstream brands are finding their way onto these sites, despite their often-racy content. The big question is whether content of this variety is simply becoming more acceptable for marketers given its popularity, or whether negligent ad networks are placing messages on sites many brands would rather avoid. Both could be the case, said several media executives.

Category: Marketing
Tags: American Express, Cover Girl, Days Inn, Herbal Essences, HSBC, Johnson & Johnson, Procter & Gamble, Samsung, Tide, Yahoo, Blog, brand advertising, Brand blunder, digital marketing, internet advertising, internet marketing
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NOV 2008

Thinking by Design†

Brandweek, November 2, 2008 — While marketers have appreciated the value of distinctive design for some time now—at least since Apple and Target started making it a key differentiator about a decade ago—design thinking is something else. The premise is that if you tap a designer, or a designer's problem-solving approach, to tackle standard business problems, you will get game-changing results.

Categories: Brand, Marketing, Innovation
Tags: Apple, Bank of America, Herbal Essences, Kimberly-Clark, Microsoft, Nokia, Olay, PNC, Procter & Gamble, Whirlpool, customer generated content, Design Thinking, Ethnography, Ideation, implementation, problem-solving approach, product design, product development
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