Heineken Hopes Branding Will Fly at Airport Bars†

Heineken wants to bring the Starbucks Coffee experience to beer.

Wall Street Journal, March 16, 2007 — A new bar at Hong Kong's international airport serves up as much Heineken NV branding as it does beer. Bar stools reflecting green neon match the Heineken-logo T-shirts for sale. TV screens show Heineken ads and sports events sponsored by the company. While the bar sells other beers as well as wine and spirits, only Heineken-owned brands are available on tap.

Heineken Skypecasts Concert†

Unlike Webcasting, Technology Allows Two-Way Conversation

Advertising Age, March 8, 2007 — Heineken is known for its innovative approach to marketing and like many brands it's active in the area of music. That activity includes sponsorship of music events and venues and it's always looking for new ways to get in touch with its target audience. In recent years, it's worked closely with Qi-ideas to develop online innovation to help break through the clutter. Last September, it took that approach to a new level.

How Heineken Dropped the Ball With Amstel†

Advertising Age, September 17, 2006 — A Hard Look at a Light Beer's Marketing Strategy