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FEB 2007

The king of alter egos is surprisingly humble guy

Creator of Second Life's goal? Just to reach people

USA Today, February 6, 2007 — Philip Rosedale didn't create Second Life to be a game or a toy. He thinks he is remaking the Internet — taking it on a giant leap forward, much like the invention of the Mosaic browser or World Wide Web.

Categories: Innovation, New Media Marketing
Tags: Harvard, IBM, Second Life, Starwood
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