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AUG 2007

Bloggers Key Marketing Aid For Wizarding World Theme Park

MediaPost Publications, August 22, 2007 — UNIVERSAL ORLANDO RESORT IS INVITING opinions from fans and bloggers when deciding the taste of butterbeer sold at Hog's Head tavern and chocolate frogs from Honeydukes--delicacies whisked from the pages of J.K. Rowling's best-selling Harry Potter novels and into a high-tech theme park scheduled to open in Florida by 2010.

Categories: New Media Marketing, Brand Strategy
Tags: Harry Potter, Universal, Research, Viral
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