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AUG 2005

Instrument Giant Plays Local Tune†

Guitar Center Uses Prizes, Lure of Fame to Compete With Small Stores' Appeal

Wall Street Journal, August 30, 2005 — How does a musical-instrument conglomerate with $1.51 billion in sales, 152 company-named retail locations and a Nasdaq-listed stock "keep it real," as musicians say, at the local level?

Category: Brand Strategy
Tags: Guitar Company, Repositioning
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