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DEC 2007

Teaching an Old Greyhound New Tricks

New York Times, December 3, 2007 — A venerable bus line that once asked travelers to “leave the driving to us” is leaving nothing to chance in a campaign to promote an ambitious makeover.

The campaign, for Greyhound Lines, part of a British company named FirstGroup, takes an upbeat tone with an assertive theme, “We’re on our way.”

Category: Marketing Strategy
Tags: Greyhound, Brand Strategy, Marketing Strategy, Repositioning
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