| Home | Business | Brand | Marketing | Innovation | Design |
You can also browse all brand tags.
Advertising Age, October 29, 2009 — I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future.
Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes.
Fast Company, September 15, 2009 — Even before the age of Mad Men marketers have been trying to tap into the human subconsciousness to influence consumers to buy their products.
But over the last decade or so, as the fields of neuroscience and marketing science (as some like to call it) have evolved, the area of Neuromarketing has emerged. Today more companies are investing in the technology and studies. Neuromarketing blogs (Roger Dooley) and books (Buyology ) are being accorded more attention and legitimacy.
New York Times, July 8, 2009 — In a direct challenge to Microsoft, Google announced late Tuesday that it is developing an operating system for PCs that is tied to its Chrome Web browser.
The software, called the Google Chrome Operating System, is initially intended for use in the tiny, low-cost portable computers known as netbooks, which have been selling quickly even as demand for other PCs has plummeted. Google said it believed the software would also be able to power full-size PCs.
New York Times, June 30, 2009 — Advertising agencies and Internet companies once viewed each other as foes, but are now coming together to harness the potential for online advertising. Like many other segments, online ad spending has slowed from its previous breakneck pace during the deep recession, forcing companies to devise new ways to chase fewer dollars.
Three Minds -- Organic, June 21, 2009 — This video by Google illustrates several issues that have been plaguing product and brand managers, UxDs (user-experience designers) and IAs (information architects) and most obviously, the general public. Google asks "What is a browser," only to find that less than 8% of those polled have an understanding of the term. (It is, by the way, "a software application for retrieving, presenting, and traversing information resources on the World Wide Web" - Wikipedia; e.g. Mozilla Firefox or Microsoft's Internet Explorer (The big blue 'E'))
Wall Street Journal, June 18, 2009 — Google Inc. is revamping how it develops and prioritizes new products, giving employees a pipeline to the company's top brass amid worries about losing its best people and promising ideas to start-ups.
The Mountain View, Calif., company famously lets its engineers spend one day a week on projects that aren't part of their jobs. But Google has lacked a formal process for senior executives to review those efforts, and some ideas have languished. Others have slipped away when employees left the company.
Advertising Age, April 29, 2009 — Why would Google take on Apple, Microsoft and Mozilla in the web-browser war and not try to win it? That question has been asked since Google ambled into the Safari-Explorer-Firefox derby last fall with its own entry called Chrome, but took a remarkably low-key approach to marketing it.
Hub, January 12, 2009 — Will the Great Recession bring out the best and brightest? A roundtable discussion featuring Michael Mendenhall of Hewlett-Packard, Patia McGrath of General Electric, John Fish of AstraZeneca and Patrick Meyer of Now Inc.
New York Times, December 10, 2008 — Making videos for YouTube — for three years a pastime for millions of Web surfers — is now a way to make a living.
One year after YouTube, the online video powerhouse, invited members to become “partners” and added advertising to their videos, the most successful users are earning six-figure incomes from the Web site. For some, like Michael Buckley, the self-taught host of a celebrity chatter show, filming funny videos is now a full-time job
Chicago Tribune, December 9, 2008 — MySpace.com is teaming up with Internet search leader Google Inc. in a campaign to extend MySpace's reach and counter the expansion of their common rival Facebook Inc.
The alliance, unveiled late Monday in Paris, builds upon MySpace's seven-month-old effort to make it easier for the 127 million worldwide users of its online hangout to connect with their social circles while they're at other Internet destinations.
† Access to articles with this symbol may require a subscription.