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Brandweek, April 16, 2007 — General Motors loves the color orange. So much so that nearly 75% of its upcoming stable of vehicles will be available in some variation of orange in the next few years. Its Trax concept, for example, unveiled at the New York International Auto Show earlier this month, was displayed in Blaze Orange.
Advertising Age, February 12, 2007 — GM slashed ad spending by more than $600 million last year, a drop so stunning it should convince even the staunchest doubters that the age of mass-media marketing is going the way of the horse and buggy.
CMO Strategy by AdAge, February 5, 2007 — With an average lifespan of fewer than 24 months and enormous pressure to measure and improve return on investment, chief marketing officers now more than ever require robust technologies that can assist in customer acquisition and retention.
Forbes, January 5, 2007 — I noticed recently that soda has lost its fizz. For the first time in decades, volume has declined in 2005 and even more in 2006. Consumer demand for bottled water, sports drinks and energy drinks is exploding, and contributing to eroding sales.
BusinessWeek, December 18, 2006 — The year 2006 may well be remembered as the annus mirabilis of free work. Whether it comes from open-source developers, obsessive fans, angry customers, or lonely Web addicts looking to burnish their egos with a little attention online
Financial Times, December 15, 2006 — Reuben Steiger's far-flung design team sounds like a Fantastic Four of superheroes able to reshape their world in the blink of an eye.
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