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JAN 2007

Garbage Trucks: the New Hot Spot for Advertisers†

Glad's New York Effort Results in Strong ROI, Other Marketers Take Notice

Advertising Age, January 31, 2007 — The garbage truck may have become the latest advertising vehicle of the future. Ads on New York garbage trucks have worked so well for the marketers of Glad trash bags — boosting the brand's market share by two percentage points in the city through December — that they're now looking to try the tactic elsewhere.

Category: Marketing Strategy
Tags: Glad, Advertising, Marketing Tactic, Outdoor
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