P&G Buys Art of Shaving Retail Stores†

Giant Looks to Boost Profile in Men's Prestige Personal Care, Increase Direct Contact With Consumers

Advertising Age, June 3, 2009 — Undeterred by recession or getting into a retail business with which it has little experience, Procter & Gamble Co. is buying the Art of Shaving, seller of pricey men's shaving products at upscale shopping malls.