Marketing Factoids

Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
Nearly four out of 10 online merchants surveyed used social networks source ›
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Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›

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MAR 2007

Why Advertising's Cavemen Are Going Totally Hollyrock†

Wall Street Journal, March 5, 2007 — Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to greenlight a half-hour pilot program based on Geico's popular cavemen characters highlights the blurring line between advertising and entertainment, as well as the trouble the network has had in launching successful sitcoms.

Category: Marketing Strategy

Tags: Burger King, Geico, Advertising

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SEP 2006