GE's Dan Henson Redefines CMO Role†

Puts Large Focus on Emerging Markets, Innovation

Advertising Age, May 21, 2007 — Dan Henson started at GE in sales "about as low on the totem pole as you can go, in copier sales," he says. He worked his way up to sales management, and then in 1992, was selected to run a financial services company in Mexico City. In 1995 he relocated to London, where he assumed responsibility for GE's European equipment finance company. The business he was running grew 10-fold in a period of three years, he says, and that success put him on Jack Welch's radar screen.

A GE Brand Seeks Place in Trophy Kitchens†

Wall Street Journal, April 12, 2007 — Chef Joe Castro slides slabs of hoisin-glazed salmon into a stainless-steel GE Monogram Trivection oven. Then, he sears filet mignon over a powerful 17,000 BTU burner on the GE Monogram's professional-style gas range. Twenty students watch from sleek cooking stations and then tackle the dishes themselves. The students are appliance retailers catering to high-end clients who often overlook the Monogram line. Now, General Electric Co. wants more of their business.

Googling Growth†

Wall Street Journal, April 9, 2007 — Facing a slowdown in its core business of selling ads tied to search terms, Google has recently been scouring the landscape for acquisitions. It bought YouTube for $1.65 billion in 2006 (and soon found itself facing a $1 billion copyright infringement suit from Viacom). Now it is said to be bidding more than $2 billion for the online advertising company DoubleClick.

Picture This: GE Digital Cameras

To woo a new generation of loyal buyers, General Electric is lending its name to a variety of youth-oriented consumer electronics products

BusinessWeek, February 15, 2007 — General Electric wants to bring more good things to life. The company known for washing machines, wind turbines, and jet engines is putting its name on a line of digital cameras and photo printers.

From 'GE Theater' To The Digital Stage†

Adweek, February 12, 2007 — General Electric's history is firmly rooted in Americana, with the likes of Thomas Edison and Ronald Reagan mingling with the utility giant. Reagan hosted the TV show General Electric Theater from 1954 to 1962, a weekly half-hour program sponsored by the company that Edison founded in 1892.

Questions With ... Judy L. Hu†

Innovating Beyond Traditional TV Ads

Wall Street Journal, January 10, 2007 — General Electric has a long history of invention; after all, the company was founded by Thomas Edison. Now GE has been bringing some of that entrepreneurial spirit to the way it advertises, by trying its hand at nontraditional commercial formats.

Q & A: On the Hot Seat With Lafley and Immelt

FORTUNE, December 11, 2006 — Star chief executives A.G. Lafley and Jeffrey Immelt, in a rare New York City public appearance, talked about everything from pleasing investors and the holy grail of R&D to paying the price for Enron and other corporate wrongdoers.

Times Sq. Ads Spread Via Tourists’ Cameras

New York Times, December 11, 2006 — Advertisers have long been drawn to Times Square as a valuable place to reach consumers, paying hundreds of thousands of dollars for space on billboards and blazing video screens.

The Immelt Era, Five Years Old Transforms GE†

Wall Street Journal, September 11, 2006 —

For Now, Focus is more on Innovation than on Budget Cuts†

Wall Street Journal, July 17, 2006 — Managers are focused more on new creative technologies to save money