You can also browse all brand tags.
Advertising Age, October 17, 2007 — Gatorade is partnering with Tiger Woods on a new sports drink, the PepsiCo brand's first athlete-licensed offering.
Gatorade Tiger will make its debut in stores next March and will be supported by a major marketing campaign. It's Mr. Woods' first foray into selling sports beverages.
Prophet, September 14, 2007 — In this article that appeared originally in the Wall Street Journal, Dave Aaker argues that to win market share, don’t try to influence what brand of product people buy. Change how they use the product in the first place.
Advertising Age, July 30, 2007 — PepsiCo's Gatorade owns a commanding 80%-plus market share of the $4 billion sports-drink category it created in 1967. But that also works against it, as its immense market share allows for little in-category growth. And with its sales recently lagging, Gatorade has little choice but to grow through new products — and new reasons to drink them.
† Access to articles with this symbol may require a subscription.
