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JUN 2007

The Boots That Kicked Off an Era Are Back†

Wall Street Journal, June 21, 2007 — One of Frye's most famous boots is called the Harness. If you're over 40, you know the one, even if you don't know you know. Rugged leather, squared toe, a simple belt around the ankle. It was created in the 19th century and became a huge fad in the late 1960s, but you needn't go to a museum to see this boot today: it's flying off the shelves of Nordstrom and Zappos

Categories: Brand Strategy, Marketing Strategy
Tags: Frye Boots, Revitalization
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