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NOV 2007

At Frog, Being Green Isn’t Easy; It’s Essential

Committing to clean design

Fast Company, November 1, 2007 — Looking back, 2007 may well be remembered as the year green went mainstream: Al Gore got an Oscar, Wal-Mart flogged organic jammies, and bottled water went from being a symbol of purity to the beverage equivalent of a pack of Luckies.

Nowhere, perhaps, has the green ethos been embraced more fervently than in the design community, a group that, in the words of Frog Design president and COO Doreen Lorenzo, "inherently wants to do good and change the world."

Category: Innovation
Tags: Frog Design, Design, Green
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