Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
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APR 2007

Let Consumers Control More Than Just Ads

Direct Involvement: Innovative Marketers Invite Consumers to Guide Business Strategy

CMO Strategy by AdAge, April 9, 2007 — Stop selling consumers short. They want to do more than create ads for you. The latest wisdom of the crowds is that it's a good idea to ask consumers to create ads they think will appeal to other people like them. s it smart to allow everyday people to vote on which ads should be aired? Sure.

Category: Marketing Strategy
Tags: Frito-Lay, Glaxo Smithkline, HP, Starwood, Business Strategy, CGM - Consumer Generated Media
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