Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research

Fast Company, September 15, 2009 — Even before the age of Mad Men marketers have been trying to tap into the human subconsciousness to influence consumers to buy their products.

But over the last decade or so, as the fields of neuroscience and marketing science (as some like to call it) have evolved, the area of Neuromarketing has emerged. Today more companies are investing in the technology and studies. Neuromarketing blogs (Roger Dooley) and books (Buyology ) are being accorded more attention and legitimacy.

Frito-Lay Tries to Enter the Minds (and Lunch Bags) of Women

New York Times, February 25, 2009 — SORRY, men: Baked Lay’s are no longer meant for you.

Frito-Lay, a division of PepsiCo, is overhauling all of its calorie-conscious snacks to make them appeal to women, including the baked versions of Lay’s, Fritos, Ruffles, Doritos, Cheetos and Tostitos; Smartfood; Flat Earth; and its 100-calorie packages of snacks.

Let Consumers Control More Than Just Ads

Direct Involvement: Innovative Marketers Invite Consumers to Guide Business Strategy

CMO Strategy by AdAge, April 9, 2007 — Stop selling consumers short. They want to do more than create ads for you. The latest wisdom of the crowds is that it's a good idea to ask consumers to create ads they think will appeal to other people like them. s it smart to allow everyday people to vote on which ads should be aired? Sure.