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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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JUN 17

How Twitter, FriendFeed Can Goose Online 'Shelf Space'

Digital Bloggers Debate the Far-Reaching Impact of Distributed Web Services

Advertising Age, June 17, 2008 — Widgets are nifty. But do they really need a two-day conference? That's what I was thinking Monday as I checked out the agenda on WidgetWebExpo, held in Brooklyn earlier this week. But two DigitalNext bloggers, David Armano and Ian Schafer, and Digital columnist Steve Rubel were participating on the same panel and since I was working from home (also in Brooklyn) I meandered on down.

The title was "Micro Interactions: Can portable experiences go mainstream?" It's certainly a timely topic, tying in to the idea that the web is increasingly becoming a series of small services and experiences that consumers stitch together at their own will. Given the personalities on the panel, it should have been no surprise the discussion soon turned to web services like... continue reading

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APR 10

One Place for Your Many Online Lives

FriendFeed is tearing down the walls between Web haunts such as Facebook, YouTube, Flickr, etc.

BusinessWeek, April 10, 2008 — Attention, attention! The latest tech darling has arrived, and it goes by the name of FriendFeed. Silicon Valley is buzzing about the seven-month-old startup, which offers a promising if somewhat messy new Internet service. Part of the interest comes from the blue-ribbon pedigrees of its founders, including Google (GOOG) alums Paul Buchheit and Bret Taylor, who honchoed Gmail and Google Maps.

But just as much of the hullabaloo stems from how the founders are addressing a growing issue online: the balkanization of the Web. People are socializing on networking sites such as Facebook and MySpace (NWS) and sharing pictures and videos on Web sites including Flickr (YHOO) and YouTube (GOOG). But all these activities have been walled off from one another, like... continue reading

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