Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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Articles tagged with Ford:

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FEB 2007

Dusting Off The Taurus

Forbes, February 6, 2007 — Ford Motor is about to dust off the once-proud Taurus nameplate and put it on the slow-selling Five Hundred sedan, proving that a change at the top doesn’t necessarily lead to clearer thinking.

Category: Brand Strategy
Tags: Ford, Naming
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FEB 2007

Car Talk: Ford Listens in on Consumers' Online Chatter

Information From BrandIntel May Influence Everything From Ads to Customer Service

Advertising Age, February 5, 2007 — Ford is joining the ranks of marketers realizing listening is as big a part of their jobs as talking. The automaker is the latest to join the search for unvarnished consumer comment online as it today finalizes a contract with BrandIntel, a unit of Bandimensions, Toronto, to track internet chatter about its Ford, Lincoln and Mercury brands in the U.S. and the Ford brand in Europe.

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JAN 2007

Dial "M" for Marketing

Cellphones and other mobile devices are the latest frontier for eager brand marketers. But will users really listen, or just hang up?

Brandweek, January 8, 2007 — It's a grey winter day for train commuters on the Northeast Corridor. Crammed into his seat on his way into Manhattan, a businessman uses his cell phone to log onto Weather.com just to see if there's some sunshine on the way.

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SEP 2006

My Toenails Match My Hood Scoop

New York Times, September 13, 2006 — FORD has had some black eyes lately — a $254 million second-quarter loss, slumping sport utility sales, a 20 percent production cutback-- but positive consumer receptions to its Fusion sedan and Mustang sporty car have helped ease the pain

Category: Brand Strategy
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