Dusting Off The Taurus
Forbes, February 6, 2007 — Ford Motor is about to dust off the once-proud Taurus nameplate and put it on the slow-selling Five Hundred sedan, proving that a change at the top doesn’t necessarily lead to clearer thinking.
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Forbes, February 6, 2007 — Ford Motor is about to dust off the once-proud Taurus nameplate and put it on the slow-selling Five Hundred sedan, proving that a change at the top doesn’t necessarily lead to clearer thinking.
Advertising Age, February 5, 2007 — Ford is joining the ranks of marketers realizing listening is as big a part of their jobs as talking. The automaker is the latest to join the search for unvarnished consumer comment online as it today finalizes a contract with BrandIntel, a unit of Bandimensions, Toronto, to track internet chatter about its Ford, Lincoln and Mercury brands in the U.S. and the Ford brand in Europe.
Brandweek, January 8, 2007 — It's a grey winter day for train commuters on the Northeast Corridor. Crammed into his seat on his way into Manhattan, a businessman uses his cell phone to log onto Weather.com just to see if there's some sunshine on the way.
New York Times, September 13, 2006 — FORD has had some black eyes lately — a $254 million second-quarter loss, slumping sport utility sales, a 20 percent production cutback-- but positive consumer receptions to its Fusion sedan and Mustang sporty car have helped ease the pain
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