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Marketing Daily, December 8, 2008 — J.M. Smucker Co., which completed its acquisition of Folgers from Procter & Gamble in early November, is coming out of the gate aggressively by announcing pricing reductions on the brand.
Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.
Wall Street Journal, June 4, 2008 — J.M. Smucker Co. soon will be serving Folgers coffee along with its namesake jellies and Hungry Jack pancakes.
Smucker is expected this week to seal a deal to buy the Folgers coffee business from Procter & Gamble Co. in an all-stock deal, according to people familiar with the matter. Details aren't known but given Folgers's annual sales of $1.6 billion, the business could fetch a price tag of $2 billion or more.
Advertising Age, January 8, 2007 — Most of the online viral campaigns you hear about and see these days have one thing in common: They suck.
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