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JUN 2007

The Florsheims, Back in Their Own Shoes

New York Times, June 24, 2007 — IF a death notice had been drafted for the Florsheim Group in 2001, the year that the company went on life support, it might have read something like this: A well-known company, whose shoes outfitted generations of American boys and men for school, work, weddings and funerals for most of the 20th century, died yesterday.

Category: Brand Strategy
Tags: Florsheims, Revitalization
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