Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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DEC 2006

Finding and Harnessing Online Brand Advocates†

Drive Sales by Directing Searchers to Forums

Advertising Age, December 14, 2006 — By now it's something every marketer knows: That smaller — albeit powerful — group of brand fans can have an exponentially greater influence.

Category: New Media Marketing
Tags: Flickr, MySpace, P&G, Yahoo, Social Networking, Trends
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