Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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JUN 2007

Brand Vs. Street: The Classic Clash Fells Macy's CMO

MacDonald's Long-Term Vision Lost Out to Public Co.'s Short-Term Pressures

Advertising Age, June 4, 2007 — The surprise departure of one of the country's top chief marketing officers — Anne MacDonald from Macy's — underscores a disturbing reality for all marketers: Increasingly, public companies and long-term brand building don't mix

Tags: Federated, CMO
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MAY 2007

Federated gets behind mall-based multichannel concept

DMNews, May 16, 2007 — Federated Department Stores has taken a stake in The Epicenter Collection, the new mall concept designed to showcase catalogers, e-tailers and individual brands. Gordon Group Holdings, which first developed The Epicenter Collection several years ago, announced yesterday that Federated has leased a former Lord & Taylor store in Delaware to Epicenter in exchange for an equity interest in the company.

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