Change boosts P&G's Febreze; nearing $1B sales milestone

Chicago Tribune, May 18, 2008 — It took some new uses to turn Procter & Gamble Co.'s Febreze into a brand now within whiffing distance of the billion-dollar annual sales milestone. After its first few years on the market, people weren't using the original fabric odor spray all that often, and sales were flattening. But researchers then realized people were already trying out the spray in other ways in their homes.

P&G Rekindles an Old Flame†

New Febreze Candles Aim to Extend Product Line; Is Growth a Burning Issue?

Wall Street Journal, June 5, 2007 — Procter & Gamble is selling candles again, nearly 90 years after the rise of electric lighting forced the company to stop making them.

This time around, though, the company says its candles will do more than just light a room. P&G claims they can trap bad odors using new technology, and quickly fill a room with fragrances such as "Linen & Sky" and "Meadows & Rain."