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Brandweek, July 10, 2008 — RadioShack is turning to social networks to raise brand awareness among younger consumers. The company this week partnered with Facebook to launch an application called MyMosaic, which forms multilayered mosaics from users' pictures.
MarketingVox, June 9, 2008 — Facebook has launched a feedback feature for ads on its site, reports robwebb2k. Each Facebook ad now comes with a pair of "StumbleUpon style thumbs," he writes. Rating a Facebook ad "thumbs down" results in the ad being changed. When users rate an ad, a pop-up feedback window asks why it was either liked ("interesting," "relevant to me," "good offer," "other") or disliked ("misleading," "offensive," "pornographic," "irrelevant," "repetitive," "other").
DMNews, June 2, 2008 — Edo Interactive has launched the Facecard Prepaid MasterCard, giving teenagers and young adults a new way to spend money and retailers a new way to market to this audience...Funds can be loaded onto the card via reoccurring direct payments from a bank — a parent, for example, could use this option for a child's allowance — or from other debit or credit cards and payroll direct deposit.
Advertising Age, May 14, 2008 — Tax software isn't the first thing that comes to mind when you think of marketing in social networks or on YouTube, spaces dominated by movie trailers and goofy viral videos. But H&R Block proved that it, too, can be successful in the space, but it's about matching content to the social community and then making that content valuable to consumers, said Amy Worley, director of digital marketing for H&R Block.
FORTUNE, May 13, 2008 — Late last year Mark Zuckerberg, the 24-year-old CEO of social-networking phenomenon Facebook, got onstage before a Madison Avenue crowd and declared that he was leading a once-in-a-century media revolution. Long story short: The revolution hasn't panned out. Six months later, advertisers could be forgiven for mistaking Facebook for a smaller MySpace or a much larger Friendster (remember them?). And far from changing media as we know it, the virtual home of Superpokes, Funwalls, and other such time wasters is showing cracks in its foundation.
BusinessWeek, April 2, 2008 — For most business executives, Facebook remains a remote, somewhat mysterious, online frontier. Many executives harbor strong doubts that Facebook is at all relevant to "real business." After all, isn't it just a bunch of college kids sharing photos of drinking exploits and trying to hook up with each other?
Let's start with the stats. Facebook now brings together 66 million online users. While many of these users are students and recent graduates, users 35 years old and older account for more than half of Facebook's daily visitors and are the network's most rapidly growing demographic. Currently the average Facebook visitor spends about 2.5 hours per month on the site, which was founded in February, 2004, and was valued at $15 billion three years later... continue reading
MediaPost Publications, March 26, 2008 — HOPING TO COZY UP TO consumers, American Airlines has launched a new marketing tool disguised as a Facebook widget. The Dallas-based carrier is looking to learn more about consumer preferences and buying habits.
The widget, dubbed Travel Bag, offers features that let Facebook friends share personal tips and experiences through tools like Favorites, Travelogue, and Trip-O-Vent. American Airlines hopes that by learning more about consumers, it will be able to provide relevant information about services and destinations, rather than deliver a bunch of postal junk mail or email spam.
Associated Press, March 13, 2008 — Facebook Inc.'s popular online hangout so far has proven to be a better place for promoting fun and games than peddling products. But a new application aims to inject more commerce into the social playground by paying Facebook members who help merchants sell to their friends.
Marketing News, February 14, 2008 — Packaged goods giant Mars will become the first advertiser to sell actual products on Facebook, a move aimed at building the commercial credentials of the social network. The deal follows the recent backlash around the launch of Facebook’s Beacon, an advertising platform that allowed brands to pump ads without user consent. Facebook was forced to change the service to include an opt-in element.
Advertising Age, December 17, 2007 — There were plenty of real, market-shifting stories this year, ranging from Rupert Murdoch's Dow Jones play to Facebook to the unstoppable rise of digital.
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