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Mashable, July 26, 2010 — Today, Ford reveals details on its newest Explorer model to the world--via Facebook. The company has been releasing short videos at various time intervals on its Facebook page that feature background on the development of the car, live talks with company leaders, and more. This Mashable article interviews the digital marketers behind it all.
San Francisco Chronicle, July 19, 2010 — What stage are you in? 1. Confusion, 2. Discovery, 3. Utility, 4. Embarrassment, and 5. Withdrawal.
And what does this mean for the future of social networks and social media?
Wall Street Journal, July 7, 2010 — Companies looking to increase ad relevance to potential customers now have another option: Facebook's "Social Context" ads. The new ads will appear on a user's home page and display which friends have "liked" the brand or product advertised.
All of this is built on the premise that you will be more likely to interact with a product, brand, or entity that your friends like too. It is also in line with Facebook's practice of displaying your friends first, both internally (like when friends appear before people you don't know in searches) and externally (like seeing your Facebook friends' Yelp reviews before others).
What do you think? Will Social Context become the norm in online advertising?
BusinessWeek, June 2, 2010 — Facebook, which has been opening offices around the world to serve ad clients, doubled the number of salespeople last year from 2008, according to an e-mailed statement. The company didn’t disclose the number of advertisers or salespeople.
Companies are boosting ad spending after a lull during the recession in a bid to reach consumers who spend long stretches on the Internet. Facebook, which has more than 500 million users, counts Procter & Gamble Co., Toys “R” Us Inc. and Virgin America Inc. among its customers. It’s relying on ads to maintain sales growth and lay the groundwork for a possible initial public offering.
BusinessWeek, May 28, 2010 — The Chicago Blackhawks four years ago were losing fans to the Chicago Wolves, a minor-league hockey team with cheaper tickets.
This season, the Hawks are the National Hockey League’s biggest draw. Team owner Rocky Wirtz is mining the world of Facebook and Twitter to keep it that way.
New York Times, May 10, 2010 — In addition, according to an Edison Research study, Twitter is disproportionately popular among African-Americans. A quarter of users are African-Americans, the study found, about double their percentage of the American population. Twitter users are also far more likely to have graduated from a four-year college, attended graduate school and live in households making over $50,000 a year.
Wall Street Journal, April 22, 2010 — Facebook Inc. announced an ambitious plan to get its tentacles further out into the Internet by better linking people, places and things, as it looks to turn a massive audience into a pool of well-understood consumers.
A centerpiece of the changes involves a simple button, offered to other Web sites, that says "Like." For free, other Web sites can install a Facebook "Like" button that users can click on to signal their interest in a piece of content, such as a band, article or particular pair of sunglasses. The user's approval then shows up on his or her Facebook page, with a link back to the site.
Boston Herald, April 19, 2010 — An expert in studying large networks, Lamberson used complex math formulas rather than public-opinion polls or case studies to reach his conclusions.
He found that online buzz only helps when new products are at least half as good as consumers expected.
Otherwise, at least some of your friends will slam the item online, turning you off to a product that you originally planned to try.
Brandchannel.com, March 18, 2010 — The results of research on social media and brands by iModerate and Chadwick Martin Bailey show that nearly 20 percent of respondents were more likely to buy or recommend "many" brands since becoming a "fan" or "follower" of those brands on Facebook or Twitter. The responses were just as encouraging in other areas.
MediaPost Publications, March 2, 2010 — Omniture and Facebook will announce a deal Wednesday that turns the social network into an online marketing channel, complete with technology tools, audience segments and best practices.
Initially, the two companies will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement. The partnership builds on Facebook analytic features the companies announced last year to help marketers join the conversation, rather than interrupt the experience.
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