Study: Value Trumps Price Among Shoppers†

Brandweek, February 28, 2009 — Consumers are not buying based on price alone. Instead, they are relying more on their perception of value when deciding which brands to stay loyal to during the recession.

In fact, consumer expectations regarding brand value went up 20 percent, according to the 2009 Brand Keys Customer Loyalty Engagement Index. Those brands that aren’t perceived as being worth it will fall to the wayside, said Brand Keys president Robert Passikoff.

Brand Keys polled 26,000 consumers of 441 brands in 63 categories earlier this year. Among the brands that received the highest marks for meeting or exceeding consumer expectations, “there is a price-value formula consumers use to calculate brand differences and to decide which brands to buy,” said Passikoff.... continue reading

JC Penney, Red Bull, Estee Lauder Play the Numbers Game

Inside 1to1, June 26, 2006 — With sales revenue gains measured in the single digits for most companies, consumer packaged goods is truly an industry where customers are scarce and valuable resources. However, companies on both the supply and retail side are using business intelligence at more aggressive levels than ever before.